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Dreamer 11-19-2008 08:18 AM

Color Forecast 2009 From Sherwin-Williams
COLOR FAMILIES: A Shift Across the Spectrum

Color is on the move. The bold, saturated hues that have dominated palettes for the past few seasons are yielding to more complex, toned-down shades. Our eyes are ready for respite, says Jordan. Colors are dustier, with intriguing new undertones. And there's a new MVP in the palette: gray. "Grays play an ever-increasing role, cooling down our interiors and becoming the new neutral in both commercial and residential spaces", she says.

Red / Orange Family


Red gets a mouthwatering new look with a hint of orange zest

Juicy Fruit

Red gets a mouthwatering new look with a hint of orange zest. Sherwin-Williams' Enticing Red invokes lush tropical flowers and fruit, with a Latin American accent

All Grown Up

The sweetness of pink acquires new nuance and sophistication, with shades ranging from brights with subtle infusions of orange or violet, to dusty and romantic

New Appeal

Orange transitions in '09, from the crayon-bright intensity of seasons past to more elegant and restrained shades. We still savor the spice hues inspired by global influences, but Tigereye tones it down slightly with just a touch of yellow


Dreamer 11-19-2008 08:24 AM


The sunny shades of optimism continue to brighten the palette

Mellow Yellows
Yellow has been a recent star on fashion runways, and the sunny shades are now brightening interior palettes, from the soft Daffodil of spring blossoms to the ripened maize of Gambol Gold. Energetic, green-influenced yellows, like the lime-infused Eye Catching, are a hit with Gen Y and others who want to make a bravura statement

Grassroots Movement
Greens are on the move, acquiring muddier, more yellow-based shadings than we've seen in the recent past. Grandiose and Lemon Verbena bring grayed-down gravitas to the mix, while elegant Alexandrite, a gemstone-infused green, contributes a touch of blue

Dreamer 11-19-2008 08:29 AM

Today's neutrals are grounded in the environment, with hues inspried by wood, stone and natural fibers

Natural Wonders
Today's neutrals are grounded in the environment, with hues inspired by wood, stone and natural fibers, such as Wool Skein, Mesa Tan and Umber. Wood tones have a new yellow influence, and metallic browns have taken on gray

Gorgeous Grays
Grays themselves range from cool Zircon to warm Keystone, inspired by the juxtaposition of high-tech steel and decades-old urban concrete


Dreamer 11-19-2008 08:37 AM

Violets and plums continue their regal influence in '09, although they're more red-based than in '08

Purple Reign
Violets and plums continue their regal influence in '09, although they're more red-based than in '08. Plummy and Plum Dandy add smoky new shadings to the royal mix, and look especially fresh when combined with neon greens, pinks, grays and blacks

Liquid Assets
Water is essential - to life and to the palette. Our growing awareness of this vital natural resource keeps blue in the color forefront. Dignity Blue offers a deep Mediterranean take, while Quench Blue and Aqua-Sphere suggest the Caribbean Sea. Celestial adds a clean, fresh blue with just a droplet of violet

Dreamer 11-19-2008 08:49 AM

The 24 shades selected by Sherwin-Williams color experts travel back and forth across the borders of four key trends: Techno-Color, Conscious Luxury, Local Momentum and Global Tapestry.

Forecast Influences

Today's color influences converge in a beautifully modulated palette. See how the color families were influenced

At Sherwin-Williams, a global team of experts has spent months analyzing color influences, from consumer electronics to international street style, to identify the hues that will define architecture and design in the year ahead. This year, those influences are converging in new and surprising ways, resulting in a complex, sophisticated palette, according to Jackie Jordan, Sherwin-Williams director of color marketing.
Color has been so bold and saturated for the past few years that weve been overwhelmed, she says. Were looking for a change, something more relaxing.
The economic downturn also appears to be nudging color in a less chromatic, less intense direction, says Kathy Andersson, color marketing manager for Sherwin-Williams Product Finishes Division. People are trying to be more conservative in their consumer attitudes, spending and color selection.
There are other color influences at play, but one dominant one remains the green movement, which has matured and gone mainstream. Its not even a movement anymore, but a global common denominator, says Carol Derov, global color and design marketing manager for Sherwin-Williams International Division

Global Tapestry


In our hyper-linked era, the world has flattened again, with color influences from many lands now woven together into a brilliant tapestry. Hues from Russia and East Asia continue to be dominant threads, blending seamlessly with those from Latin America, the new hot zone. Popular travel destinations contribute new shadings: the colorful rainbow of pressed-tin buildings from Buenos Aires La Boca barrio, or the vibrant fish of Roatan Island, Honduras barrier reef.

Consumers are savvier about whats happening all over the world, Andersson says. Theyre traveling more and want to bring those color memories home into their surroundings.

And even those who dont travel are increasingly exposed to global palettes via the Internet and high-definition big-screen TV, Derov notes. The 2008 Summer Olympics in Beijing, for example, brought China and its traditional red and gold hues into living rooms all over the world, while the 2010 Soccer World Cup will rivet all eyes on South Africa

Local Momentum


The local movement, with its eco-friendly emphasis on locally sourced ingredients, has spread from the food community to a modern way of life. Natural resource-conservation features, such as green rooftops and backyard vegetable gardens, are a source of community pride.
Raw natural materials and handmade items by local artisans are the new look of local, along with locally inspired color palettes from the natural world.
People have an increasing sense that theyre losing their heritage, and they are looking to support and celebrate their community, says Andersson.
What color is your local? Look around you. Maybe its the blues and sands of the nearby seashore or the urban hues of steel and concrete. Putting a local spin on the color wheel has never been more timely.


Nothing new under the sun? Hardly. Technology continues to upload innovations that expand our design and color possibilities in wonder-filled ways. New fiber technologies turn animal and vegetable proteins into tactile fabrics. New finishes add color interplay, dimension and luminescence. Biomimicry-inspired products borrow from Mother Natures design lab, echoing the function found in whirlpools or Nautilus shells.
And going green has never been easier or more colorful. Eco-minded consumers are no longer defined by soft greens and rustic earth tones, Jordan says. Now, thanks to technology, the green spectrum has opened up. We can create environmentally friendly colors that werent possible a few years ago.
Technology-enabled design is also creating new green products and terminology like upcycling, the practice of converting waste materials into products of greater value, such as beer bottles into building materials

Conscious Luxury


Affluence has a new face. Todays young, green-minded customers are savoring lifes luxuries but bringing their consciences with them. Their five-star resort must be eco-friendly, their cuisine organic and their gemstones conflict-free.
People with money still want to surround themselves with luxury, but they want to feel like theyre doing something good at the same time, says Derov. Theyre biking to save fossil fuel on a $3,500 custom-built bike.
The new luxury palette reflects botanical hues, evoking eco-tourism in exotic destinations, and natural flower and root dyes to tint the finest silks and cashmeres. Mineral hues, such as mother of pearl and warm metallic shades, combine earthy sensibility with refined taste.
For these new affluents, green has definitely outgrown its rustic roots, and ethical indulgence is the ultimate status symbol



11-21-2008 01:47 PM



11-23-2008 09:19 AM

01-30-2009 08:10 PM


Human 02-11-2009 06:09 AM

Extremely stunning as usual
Thanks dear sister for the magnificent topic

05-22-2009 05:36 AM


07:50 PM.

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